Sweat Happy Club
I had an absolute blast working with Rylee Baisden on bringing the vision for Sweat Happy Club to life! As a professional soccer player and fitness coach with expertise in nutrition and pilates, Rylee's energy and passion for fitness are truly infectious. She started Sweat Happy Club during the 2020 pandemic to inspire people to move their bodies, no matter where they were on their fitness journey—and that same uplifting spirit carried through into the brand.
We crafted a bold, energetic brand identity that mirrors Rylee’s vibrant personality and her mission to create a positive, inclusive community around fitness. Full of fun colours and playful elements, the branding reflects the joy and empowerment that Sweat Happy Club offers. It’s all about moving, sweating, and feeling good — whether you're just getting started or you're a fitness pro.
I’m so proud of how this brand turned out, as it perfectly communicates an encouraging, supportive space that motivates people to show up and sweat happily.
Follow Rylee here @sweathappyclub
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